What is Anchor Text in SEO?

riprook7riprook7 Registered UserPosts: 82
edited October 2015 in Search Engine Optimization #1
Hello Friends,

Please tell me what is anchor text in SEO.


  • ajay49560ajay49560 Registered User Posts: 162
    edited October 2015 #2
    Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the colour and underlining through html code.
  • rvtrainingchdrvtrainingchd Registered User Posts: 180
    edited October 2015 #3
    The words on which we apply the anchor tag to make it clickable is known as anchor text.
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