Email marketing: how to reach your customers without intermediaries.

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Email marketing has become a very popular method not only communication but customer acquisition and new markets. There is only one Internet marketing tool consisting email using commercial purposes and loyalty, but much more. From awebdesk as Email Marketing Software , we explain what is Email marketing, what it is used and how to get the most out. You are ready? Let’s go there.

Email marketing essentially involves sending promotional emails to try to acquire new customers or to try to persuade existing customers to buy again. Also to generate customer loyalty and improve the relationship with him. It differs from other advertising tools or traditional marketing which allows a supply of your personal and exclusive products for each person, the cost is very low and you use email and very importantly, the results can be measured almost immediately on time real. And with good content, it is unstoppable. Since we are all interested in the mobile receive good information that meets our expectations for an easy, convenient and free.

With this system of online marketing are all advantages especially when used in the right way. With powerful email marketing strategies, we get frequent and close communication with customers. Moreover, since awebdesk, after many experiences with all kinds of customers and products, we can see that using email marketing allows increase sales, build and strengthen brand recognition and almost more importantly, more information about the client and your needs. And, more interaction with our customer database.

This facilitates us greatly segment users and implement strategies specific messages or establishing an economic, fast and easy communication. Customize to hit the target. Customers do not want repeated ads, no value-added information, do not report any benefit, but only led to swell the inbox of your email. This is useless but is it possible to get potential customers to read the generated sent? and indeed, is it possible to be effective and achieve loyalty and sell through it? To make a good email marketing must be very careful not to become a spam. So, email marketing requires work on the design and delivery of the message to reach the right readers. It must be attractive enough to achieve their reading and what’s best, his answer.

The most important thing to know is that e-mail marketing responsible is based on the idea of the permit. We need the permission of the owner of an address before sending a commercial email because if we are accused of sending spam, we can see how we close the accounts give us lower our website and how our reputation plummets. How do I get it? Normally users get the data through the voluntary registration on our website. To generate interest and get them to sign up are very important content, services and products of our website. Sometimes, they offer a certain product demos in exchange for the subscription and content download options in exchange for leaving their contact details.

A contest will also be a good idea to get subscriptions. But besides online, we can also get our list of contacts for email marketing through traditional marketing, contacting potential customers via email and ask permission directly. Another option is to buy or rent databases. Although not the option we recommend.Once we have our distribution list, we can send the email campaign from our own mail. If this case, send the email BCC. The other recipients see sending mass does not give a good image. But when the database is large is better to opt for a specialized software like awebdesk to manage a campaign e-mail marketing.

 

One Comment

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